![]() ![]() The company was using computer-aided design (CAD) technology for the first time, and reportedly brought in help from consulting company Conseilray. It would be a relatively small and thin automatic movement with specifications similar to ETA’s leading Cal. Zenith technical director Jean-Pierre Gerber lead a team to create a design of their own. IWC and ETA were showing what could be accomplished by layering a module on top of a reliable base, and every manufacturer was scrambling to secure such a movement. In 1991, the Swiss watch industry was finding its way out of the quartz crisis, with complicated automatic movements leading the charge. But a company can’t rely on a single movement for all of its sales, especially a complex and expensive one. And for good reason: Not only is it historic, it’s also got a fun survival story and is a great movement to boot. ![]() Mention Zenith to a watch enthusiast and they’ll likely start talking about the famous high-beat automatic chronograph known as El Primero. Zenith used this illustration for the launch of Cal. ![]()
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